We have developed a solution that makes it possible to move trade fair appearances into the digital space. Visitors can visit the trade fair stand or showroom from the comfort of their own home using their browser or smartphone. Visitors can enjoy an even more immersive experience using VR glasses. Companies can customise their trade fair stand/showroom and integrate their products as 3D objects and bring them to life. Combined with integrated videos, images, texts, PDFs, virtual customer advisors, live chats and video conferences, this creates a real trade fair experience for the visitor.